For this project, Mármara Stone Design wanted to showcase its collection of distinctive stones while also introducing the woman behind the brand. Vancouver-based founder Anastasia Kokkinis became both the face of the campaign and the central figure in the visual story.
Editform led the creative direction and styling in collaboration with fellow Creative Director Letté. We wanted the imagery to feel editorial and personal, bringing together the strength and texture of the stone with Anastasia’s presence as the founder and creative force behind the company.
The shoot took place inside Mármara’s Stone Lab Studio, the space where the stones are designed and developed. Rather than treating the studio simply as a backdrop, we incorporated its raw materials, surfaces, and working environment into the story, allowing the setting to become an extension of the brand itself.
Styling was intentionally minimal and considered, creating contrast against the weight and permanence of the stone without taking attention away from the material. The imagery moves between intimate portraits, full-body compositions, and detailed moments that highlight the texture and character of the stones.
Photographed by Georgia Esporlas, the final images create a visual connection between the material, the space, and the person behind Mármara — positioning Anastasia not simply as the model, but as the recognizable face of a design-driven Vancouver brand.
